THE TIRE COLOGNE 2024 - Revolution for tyre recycling cycle

We are at this year's trade fair, presenting a unique concept:

1 Tyre - 2 Lives

This is the first time for this kind of interlinking new tyre production with retreading.

The combination of FORCELAND new tyres and King-Meiler retreads, both high-quality brands, opens up new opportunities to reduce CO2 emissions.

With the two producers, two specialists in this industry are combining their individual competences into one major unit.

FORCELAND's new tyre production is designed for a first plus second tyre life. Retreading is optimised by REIFEN HINGHAUS GmbH on the tested and certified new tyres from FORCELAND. In this way, the tyre recycling cycle is closed without interruption and as a whole. Dealers as well as end customers are served from one single source. The concept was brought to market maturity through years of research, testing and further development. 

1 Tyre - 2 Lives

  • One tyre gets two optimum life cycles.
  • We are starting with an all-season tyre.

Further information is available live at the trade fair stand in Hall 6.1 D029.

reifen hinghaus retread tyres project one tyre two lives forceland